It is no mystery that Apple has been a massive success story when it comes to the sales of mobile phones, which is undoubtedly iPhones and iPads. There have been reports stating that Apple is going to be cutting the iPhone X production by half during the first quarter of this year (one supplier has spoken against this report).
However, according to people close to the matter, it looks like the success wave for the tech giant is yet to end. The company is expected to provide its quarterly financial report shortly, and industry watchers claim that it is going to be a record-breaking quarter.
Wall Street Analysts Have Provided a Forecast of $87.06 Billion in Revenue – Highest Ever Recorded
Apple’s all-time quarterly revenue record was $78.4 billion and it was set a year ago. Now, according to Wall Street analysts, Apple will report $87.06 billion in revenue and earnings per share of $3.83. Now there are reasons why this could actually happen. First off, according to a previous report by Kantar, the iPhone X became one the top three best-selling smartphones for the month of December.
According to Dominic Sunnebo, Global Director for Kantar Worldpanel ComTech, Apple releasing three phones was not a bad decision by any means.
“The full results for the last quarter of the year show that Apple’s decision to release three new handsets over a staggered period, including the ultra high-end iPhone X, has been a sound one. With Apple’s existing release structure, expectations would always be that the flagship model would be the top selling device in key developed markets, but with the premium price of iPhone X, real life affordability has come into play. Given that in December iPhone X made it into the top three best-selling devices across all key regions, particularly in urban China where it was the top selling model, the pricing strategy seems to have been vindicated.”
Apple’s other product lineup includes iPads and Macs. The company currently holds the biggest market share in the tablet market and its Mac family has also picked up a decent amount of traction. Its iMac Pro, the first workstation with components that have been fitted inside an iMac chassis is also expected to sell well since it houses upgradable components, in theory.
Do you think Apple will be able to post a record-breaking revenue? Tell us down in the comments.
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