Ubisoft (OTCMKTS:UBSFY), the French video game developer known for hits such as Watch Dogs, The Division, the Tom Clancy series of shooters, and Far Cry, saw its shares gain over four percent today as the Montreuil, France-based company announced that the newest title in their most popular franchise, Assasin’s Creed: Odyssey has done very well in the market in terms of sales.
Midcap Partners is an English brokerage firm and wrote a note saying they were “very optimistic” in regards to Ubisoft’s sales in the coming weeks and months after Ubisoft released a statement discussing the market performance of Odyssey.
While Ubisoft didn’t release concrete numbers, the firm said that Odyssey posted the best numbers of this console generation. That would mean it eclipsed the popular Origins entry in the series, which itself posted 10 million units sold within 60 days of its launch last year.
Geoffroy Sardin, Ubisoft’s SVP of sales, offered his praise and a bit of excitement in regards to the new game. “We are incredibly proud of what the team accomplished with Assassin’s Creed Odyssey, and humbled by the amazing reception from critics and players. Based on the quality of the game and the very encouraging reactions from players, we expect Odyssey to be one of the top performing Assassin’s Creed games of all-time.”
Ubisoft is looking at a promising future
The firm is flying high as it recently warded off a very hostile takeover attempt by rival Vivendi, a fact helped again by its own rising stock price that made the takeover more expensive for Vivendi.
Ubisoft also outgained some rivals in the marketplace today versus EA (NASDAQ:EA), Take-Two Interactive (NASDAQ:TTWO), and Activision Blizzard (NASDAQ:ATVI).
Ubisoft stock is one of today’s few gainers amid a broader market drop and is currently up over 400 percent in just over two-and-a-half years.
Perhaps the biggest thing to be on the lookout for with Ubisoft is what the company plans to do about mobile revenue. Last year Ubisoft booked $2 billion in revenue, yet only eight percent of that was from mobile sources. This past Tuesday Bloomberg reported that Zynga, maker of hugely popular “Farmville” and “Words With Friends” mobile gaming apps, has been approached about a takeover. No company names were revealed but Ubisoft would be an ideal candidate as it would be able to leverage its “Rainbow Six” and “Assasin’s Creed” franchises in a big way through Zynga’s advertising platform.
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